You can't create a visual brand identity without doing some in-depth research and creating a strategy. So, that is what this part of the process is all about! It will include in-depth questionnaires about your business, its history, audience, goals, and competitors. We will have follow up calls to really dig deeper to find your business pain points and exactly what you need. In this stage of the process, we will discuss a general design direction and make sure everyone is on the same page before any concepts are created.